Web Marketing FAQ's

Q What is the difference between SEO, SEM, paid search and pay per click? A SEO (search engine optimization) is a process of building out your web site and attracting links to your site to increase your position in the organic listings.

SEM, paid search and pay per click (PPC) generally refer to bidding on keyword phrases and paying each time a visitor clicks on your link. They are generally called sponsored listings or paid listings.

Q That's all great, but which is better at bringing me more traffic? I'm not sure I want to pay for every click.
A Your return on investment for SEO versus PPC  is highly dependent on your industry and the level of competition. Because the search engines do not immediately rank new pages, think of SEO as more of a long term strategy, where as, in PPC, your ads are listed immediately and we can quickly determine the profitability of your campaigns.

Q I've seen some web sites say they'll setup and manage my account cheaper. Why should I go with you?
A Despite how it make look on the surface, not all web marketing agencies offer similar services. Some providers will setup your account and let it run as is. Others will setup it up and bid you to number 1 ("You're Guaranteed to be #1 in the search engines") and let that run. 

We continually manage your account on a day-to-day basis and bid you for your highest return on investment. Note that being number is generally not the most cost effective strategy. We also work with you on testing changes to your site that convert more visitors to leads or buyers.

Q I'm a little overwhelmed by all of this web marketing stuff. Where do I start?
A Start by not investing a dime until you're satisfied that your web marketing agency has a thorough knowledge of your goals, your products, industry and budget constraints. Each client is unique, so we develop strategies that best meet the specific needs of each client. And this discovery process is done at no charge to the client.

Contact Us Now to see how our demonstrated success in online marketing can significantly increase your return on your web investment.

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