5 Truths About Search Engine Optimization (SEO)

1. There really is no SEO holy grail.  Despite what some folks want you to believe, there is no 1 secret to SEO. Getting good placement in the search engines takes a combination of diligent research, building good content, links, effective use of numerous tools and follow-up.

2. Do it Yourself?  Last time I needed a cavity filled, I opted to have a guy who knows the in's and out's to do the work. Sure, I could have studied up on the proper procedures and bought the necessary equipment, but who's got the time? Ok, a little extreme, but for a novice at SEO, it's very easy to either not do a thorough job, or run out of patience doing the research. 

3. Be wary of guaranteed positioning.  Consider: First are they specifying what search engine, what keyword phrase, and for how long you'll be there. With your competitors changing their sites and the search engines changing the rules, it's pretty tough to guarantee placement (except maybe on a keyword phrase like "Toenail clipping software for rabid animals").

4. Look out for vendors who outsource to another country. The quality and relevance of content on your site is very important to the search engines. Now many times, you’ll need to modify that content to “prove” that your site deserves top placement for keyword phrases. The trick is to modify the content to please the search engines while not detracting, or better yet, improving the sales ability of your web site. Do you really want an SEO company that outsources its work to another country change your content on your web site?

5.  I'm using Pay-per-click, and am doing great. I don't need to optimize my site. So you're happy giving up 60% of your sales opportunities? Studies have proven that 6 out of 10 visitors to a search engine click on the main listings, not the "Sponsored Listings", or the listings that you can buy placement by bidding on keywords. 

Here's a sampling of our ranking results achieved >

Contact Us Now to see how you can really drive more traffic to your site from our SEO processes, and can get your site really "optimized" for the search engines.

Home   |   Services   |   Search Engine Optimization   |   Search Marketing   |   Landing Page Optimization   |   Web Analytics   |   Online Marketing Newsletters   |   Contact Us   |  

Sales: (888) 213-4223
© Copyright 2006, Solutions-Insight Interactive